shrinkflation

Coined by British economist Pippa Malmgren, shrinkflation is the practice of reducing the size or quantity of a product while the price of the product remains the same or slightly increased. Shrinkflation is also used to indicate lowering the quality of a product or its ingredients while the price remains the same. It is a form of hidden inflation that manifests as reduced quantity or quality of the product rather than an increase in price which would be more evident to customers.